Follow these steps to obtain your in-game item:

Gently scratch off the metallic layer on the card with a coin to reveal the code.

Click on this link go to Blizzard's redemption page.

On the Blizzard redemption page, enter the code printed on your card, along with your game region and realm. Once this step is processed, you will receive a new code that can be used to get your item in the World of Warcraft online game. Make sure you either write down this code, or print it out. This code cannot be recovered if it is lost, it is a very long id number. Make sure you get this correct, 5's look like E's and some other characters can be confusing.

Log into your World of Warcraft online account and select the character you'd like to have own the item. Be especially careful with this step, as each code can only be used for one character. These items are also soul bound, so once they belong to a character, you won't be able to move them to other characters. These items will also be specific to one server, so make sure you choose the correct one. If you choose the wrong server, there will be no way to validate your code.

Go to Booty Bay in Stranglethorn Vale. Once you're there, look around on the docks for a goblin by the name of Landro Longshot. This NPC is located on the dock next to the Old Port Authority. Speak to him, and select the item your code.

For customer service help, please email, or call 1(877)754-3835.

When a code is redeemed from the website, that code is "used," so you need to be very, very sure you have the correct region and server information. Otherwise, you risk not being able to redeem your item. Your code cannot be used a second time.

Note: You will only receive one promotion item, and it will be given only to the character that you choose to claim it with in-game. Be sure you choose the right character!

Unfortunately. If you are HATED by Booty Bay - even though you are friendly with "The Black Flame" - clicking on Landro to redeem a code will fail, as it instantly spawns Bruisers to protect him - and you will not be able to redeem a code.

How to Reach Booty Bay as a Member of the Alliance

If you are an Alliance player trying to reach Landro in Booty Bay, you have a few options. The first and safest way to reach Booty Bay is to take a boat from Ratchet, in Kalimdor. The boat from Ratchet will take you directly to Booty Bay and stop at the dock only a few yards from Landro himself.

This next way is fairly safe, but it happens to be a long swim. First head to Westfall from Stormwind and continue southwest to the coast. Once you reach the coast you will want to begin swimming south. After a short time you should find yourself just off the coast in Stranglethorn; from there keep swimming south until you reach Booty Bay. It is best to stay off the land until you are safe in town.

The third and most dangerous way to reach Booty Bay is to make the trek from Duskwood. Head south from Goldshire and follow the road into Duskwood. Make a quick stop in Darkshire to pick up the flightpath before once more proceeding south. Take the road from Duskwood to Stranglethorn Vale (Watch out for Stitches!), and make your way south along the path. Follow the path throughout the zone and you will eventually make your way to the relative safety of Booty Bay.

If you are on a PvP server, all of the above will be hazardous. These routes also assume you donít already have the flightpath.

How the Horde Can Get to Landro
You have two options when it comes to getting to Booty Bay as quickly and as painlessly as possible. If you are a lower level character (less than 35), then the safest way to get to Booty Bay is by making your way to Ratchet on the eastern coastline of the Barrens in Kalimdor. You can pick up a boat here that will take you directly to the port at Booty Bay , and if you stay to the bottom section of the ramp, you should see Landro Longshot about halfway between the two sides of the port. If you are a higher level character (35+), your best bet is to take the Zeppelin from either Orgrimmar or Undercity and land in Grom'gol. From there you can hop on the flightpath down to Booty Bay , or if you have not yet discovered the Booty Bay flightpath, you can run directly east from Grom'gol across the river until you hit the path in the middle of Stranglethorn Vale. From here you just follow it south until you reach Booty Bay , sticking to the path (as the wildlife here tends to wander close to the road).

If you are on a PvP server you can follow these same guidelines, but as you know, you will be an open target away from safe locations (especially if you are a lower level character trying to run from Grom'gol to Booty Bay ) .